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Stone-Dri


Stone-Dri
 

Stone-Dri History

Stone-Dri began back in the 1940’s when a family of four brothers, trading under the Joseph Stone and Co Ltd name, started to create a quality outerwear brand from their factory in Salford Manchester. The overcoats they produced were practical, functional and dapper, perfectly complimenting the working gentleman’s conformed 1940’s wardrobe, as well as being suitable for the football terraces of the time. As the 1950s approached and families’ lifestyles improved, so did the demand for quality outerwear and the Joseph Stone and Co business began to thrive, opening over 100 retail outlets across the North West and Midlands. By the late 60s Fosters menswear had bought the Stone-Dri business and began rolling out the brand through their stores. It was at this stage that the brand was absorbed into the Fosters business and lost its visibility as the stand alone brand. Then in 2002 Joel Brown, owner of Baker Street Clothing, found an advert on the cover of an old 1953 football program advertising Stone-Dri. This triggered off the inspiration for a rebirth of this classic brand.

Stone-Dri Today

Stone-Dri has been adopted into the right family. Baker Street, the company behind it, has a wealth of experience and expertise in producing outerwear. With over 25 years’ experience, this Manchester based company has considerable sourcing, design and technical capabilities. The company has in-house sampling facilities, allowing them to create patterns and samples on site, ensuring that all garments have correct detail and fit. The company also has long standing relationships with factories across Europe and Asia, allowing the brand to retain consistently high quality production and timely deliveries. To ensure high quality, performance and durability all fabrics used in Stone-Dri garments are tested to British standards and international standards for performance and restricted substances standards RSS and all factories used for producing Stone-Dri garments are annually inspected to the ETI (Ethical Trade Initiative) base code. This is founded on the International Labour Organisation (ILO) and is an internationally recognised code of labour practice.



Section: Brand History